Two very different ways to create an offer:
No. 1: Leave as many doors open as possible and make sure that there’s something in it for everyone even if that means that it’s not perfect for any specific person.
No. 2: Close as many doors as possible and make sure that it’s perfect for one specific person even if that means that it doesn’t appeal to most.
Which one do you choose?
PS: There’s no right or wrong here. It’s a choice. But it’s best to make it a conscious choice.
Get This Moment Counts in your inbox.
How exceptional leaders communicate when the message has to land
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
For many, the preferred solution to deal with fear is to get rid of the fear. That’s why we hide from showing up, run away
There’s a simple reason why quick-witted people are quick-witted. Wanna know it? Well, because they often respond quickly. That’s basically it: Quite simply they have