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The Leaders Light the Path Manifesto

Every change start with someone who sees a better future.
Change happens when you make others see what you see.

Introducing the “Leaders Light the Path Manifesto”.

Whether in tiny ways or affecting the world at large, great communicators make change happen by helping us see what they see, a future that matters and that we strive for. Through their communication, they light us a path that brings us there.

In the past 14 years, I’ve had the honor to work with many of those leaders. On top of that I’ve spent an enormous time analyzing even more of them, some well known, others not so much.

What’s common to all of them is that they don’t persuade harder, but resonate stronger. They start with empathy, honesty, and trust. They do work that matters and tell true stories about it.

The Leaders Light the Path Manifesto captures the essence of that approach:

I hope that you take it as an inspiration to follow their example. Please spread it far and wide if you find it useful.

Keep lighting the path!

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