The hunt for visibility

Look at me!
Look at me!
Look at me!
Look at me!
Look at me!
Look at me!
Look at me!
Look at me!

In the hunt for visibility, the space is overflowing with “Look at me” messages.

The irony being that what gets our attention is the exact opposite: “I see you”.

(Here’s a great example of that.)

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The real reason

J. P. Morgan once said that “every man has two reasons for doing anything: a good reason and the real reason.” So, if your pitch

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