The customers you need

Any sustainable business needs customers.

Not every sustainable business needs more customers.

How about yours?

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Say less. Mean more. (That’s it for today.)

What do you want to be known for? You won’t believe how many businesses don’t have a compelling answer to that simple question. And yet,

In school we learn that it’s best to have no weak spots. In real life, however, it turns out that acknowledging our weak spots allow