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The customers you need

Any sustainable business needs customers.

Not every sustainable business needs more customers.

How about yours?

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“I’m sorry!”

“I’m sorry” is a powerful phrase, not only in personal relationships but also in business. Many businesses struggle with saying “sorry”. When a customer complains,

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Decoration and polish

When you decorate a diamond you make it less beautiful, not more. Diamonds need to be polished. Does your product need decoration or polish?

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