The customers you need

Any sustainable business needs customers.

Not every sustainable business needs more customers.

How about yours?

Here’s one of the biggest roadblocks for making a better impact with your communication: The ambition to find the most amazing words for saying what

If I didn’t follow your advice what would happen? Where would I be missing out? Because why would I listen if nothing’s at stake?

6am. I stand up. And then I have literally a million choices of what to do on that day. I could read the news. Or

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