Search
Close this search box.

Speaking with confidence

Most of your competition leads with vague statements such as “improving efficiency”, “providing flexible solutions”, “using high quality materials”.

One of the easiest ways to differentiate yourself from this competition is to be really specific in what you promise. What does “improving efficiency” mean? What does it look like? How will it change our processes?

And then make a bold statement about it. “X will increase Y by at least a factor of 3.”

There’s one important pitfall: You need to keep your promises. It’s easy to make bold promises. It’s a different thing to actually keep them.

Yet, this is the actual differentiator – and the reason why so many companies shy away from making specific promises. They lack the confidence to actually make them happen. They don’t go all the way to make sure that this will always work (or figure out which version of the promise will always work).

The best pitches start with empathy: Understand what matters to your customers. Make a bold innovation to improve this aspect. Work hard to be able to keep a promise around it.

When you’ve done this, speaking about it with confidence will be the easiest part.

Get Daily Insights on The Art of Communicating for Free

Read More

The “must” zone

Some jobs carry stricter regulation than others. When you’re a doctor, you must adhere to hygiene standards. As a banker, you must comply with regulatory

Read »

When rational hits emotional

When a rational argument hits on an emotional argument, it usual ends badly. Both increase their volume, the rational side by elaborating their arguments in

Read »

Dealing with bullshit

There’s the truth. There are lies. And there’s bullshit. To the bullshitter, the appeal of bullshit is that it doesn’t care about true and false.

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.