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So you care for your cause …

Many people who deeply care for their cause fail to make change happen.

For a simple reason: It’s not enough to care for your cause. You need to care for the change, too.

This has a profound impact on your actions. If you care for the change, you’ll inevitably have to take the others into account. You can’t just care. You need to empathize: Who is affected? Why would they care? What would make them listen?

It’s when you switch to that perspective that you start looking at your communication differently. Suddenly, all the details that felt so near and dear to your heart loose some of their weight because you realize that people need to be curious for the facts before you can dig deep. Suddenly, it’s not even about the facts anymore but just as much about the values and beliefs that make us interpret the facts in this way or another.

But most importantly, when you care for the change it’s not about whether you feel uncomfortable to go on a stage and speak about your cause. When you care for the change it’s required to speak up. It needs to be done.

And so, you just do it. And when you do it, you’ll find the courage to turn your speech into a powerful speech because that’s what’s required to make change happen.

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