So incredibly powerful when she says it

“It sounds so incredibly powerful when she says it.”

Just wow.

But why is it that the same thought that you’ve thought a thousand times suddenly becomes powerful when you hear it ushered out of the celebrity’s mouth?

Because it’s immediately turned into a story. It gets filled with all the things that she’s achieved and said before. She embodies it and so you fill out all the missing pieces. When she says it, it becomes a profound truth that has enabled her path.

The crucial bit, though, is that when we experience a story it’s the hero we look at but it’s us who we see. We project ourselves onto the hero’s canvas.

Hearing the hero say out loud your thoughts brings you even closer. The incredible power of her saying out loud your thought is that it reassures you that you’re on the right track.

It’s not so much that you agree with her but that she agrees with you – which elevates you onto the hero’s podium. She’s picking up your thought. You’ve become the hero because the hero’s saying your thoughts and feelings.

That’s the power of lighting the path. Putting in words and saying out loud what your audience thinks and feels. It’s incredibly powerful.

Get Daily Insights on The Art of Communicating for Free

Read More

The first idea

Yesterday, I’ve spoken about how the first idea is often not the best idea. And yet, sometimes it is. The problem is that when that

Read »

Electric clocks

In the 50s, Rolls Royce claimed that their cars are super quiet. But how quiet were they? Here’s how Rolls Royce explained it: “At 60

Read »

The due date

In a small software development company, the team has been working tirelessly for weeks to meet a crucial deadline. On the due date, the leader

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.