Close this search box.

I seldom have time to practice

That’s what more than 12% of executives who were surveyed by Distinction Communication answered when they were asked how much time they spent practicing for a high-stakes presentation.

And I get it. You’ve got a company to run. Your schedule is chock-full. There just isn’t room for nice-to-have stuff when all your time is reserved for the important stuff. (Also, what do we have a marketing agency for, right?)

I get that.

But our audiences couldn’t care less about how full our schedule is or how busy we are. And neither does our competition. And rightly so. They don’t have to care for how well we prepare. They don’t have to care for what we consider important or nice-to-have.

All they have to care for is what matters to them. If our competition cares more than we do for nailing the pitch, it’s perfectly ok that they have an advantage. That the customer likes their pitch better.

Yet, it’s always a choice. We can decide what we consider important work and what we consider nice-to-have. We can choose what we care for. And then we can choose to go all the way.

Get Daily Insights on The Art of Communicating for Free

Read More

A great show

WOW opens the mind.AHA changes the mind. So much advice on public speaking focuses on the WOW effect. How to turn the spotlight onto yourself.How

Read »

Inciting action

The beauty of books is that you can live other people’s lives. The beauty of dreams is that you can live a different version of

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.