A lot of doors open up when you are willing to settle with second best. Many of these doors never get within reach when you are unwilling to settle with anything less than perfect.
The art, of course, is in deciding what the areas are that you are never going to compromise.
When you have clarity about that, it’s a lot easier to see where second best is actually better than never opening the door.
Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
A big irony in communication:the more you try to impress, the less you usually do. The fancy ads, the larger-than-life promises, the forced storytelling …
Simple beats fancy. This is what so many communicators get wrong. They overthink communication. They search for a more “eloquent” way to express an idea.Or
