A lot of doors open up when you are willing to settle with second best. Many of these doors never get within reach when you are unwilling to settle with anything less than perfect.
The art, of course, is in deciding what the areas are that you are never going to compromise.
When you have clarity about that, it’s a lot easier to see where second best is actually better than never opening the door.
What, who, how. If you can’t answer these questions properly for your communication, you’re leaving impact to chance. The usual advice is to MAP these
No-one really cares about what it took you to get to where you’re at … whether it took you years of blood, sweat, and tears,
Many businesses underestimate the value of a well crafted email. More than 90% of all deals that I’ve pitched were basically decided at the time
