Preaching to your tribe

… only works for as long as the tribe is willing to listen to your messages.

Times change. Preachers not so often.

The problem is that preaching is about making others believe what you believe. So, ultimately it’s about what you believe.

Which might be wrong. Or outdated. Or irrelevant.

If the tribe decides to move along – e.g. because a new preacher comes along whose message resonates stronger in the new times – you preaching the same messages over and over again won’t bring them back.

That’s why great leaders aren’t preachers. Great leadership requires understanding what others believe. And then building paths from there to here. And illuminating these paths so the tribe may decide to take the first step. And then the next.

Be a leader rather than a preacher!

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
For leaders who care more about impact than applause

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default

Read »