If I forced you to remove one message from your website, your speech, your sales deck … what would it be?
Why that one?
Would your audience miss it? Take notice? Or even appreciate it?
So, will you actually remove it or will you make it stronger instead?
End of story. There’s really no point in insisting that you’ve mentioned it on slide 17. They didn’t get it. Much better to just take
Long time reader David shared a great chatGPT tip with me that you might want to try too. As many of you know, you can
In chasing the “wow effect”, many businesses overlook the “of course effect”. The of course effect is what makes it a no-brainer to choose your
