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Oh, that’s me!

“Oh, that’s me! I’m struggling with the exact same thing.”

When a marketer sparks that feeling, it opens the door to my attention.

The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”

Customers don’t show up to cheer for you. They want to be seen and heard instead.

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Do I need slides?

Short answer: No. Long answer: If it helps to make a stronger case than without slides, then go ahead, make slides. If not, don’t. Make

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One message less …

If I forced you to remove one message from your website, your speech, your sales deck … what would it be? Why that one?
Would your audience

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