“Oh, that’s me! I’m struggling with the exact same thing.”
When a marketer sparks that feeling, it opens the door to my attention.
The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”
Customers don’t show up to cheer for you. They want to be seen and heard instead.
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… don’t add more; find its heart and show that. Take a step back, subtract the non-essential, and amplify the essential!
We learn theory in order to be right but the coolest part that gets your attention is the wrongness. – Victor Wooten We can give
In data visualisation, accurate beats nice every single time. The designers of this chart thought it would look nicer to have rounded curves in between
