“Oh, that’s me! I’m struggling with the exact same thing.”
When a marketer sparks that feeling, it opens the door to my attention.
The default marketing communication is different, though. It sparks a thought that goes more like this: “Oh, that guy seems to be pretty proud of their product! I’m wondering why he’s showing me all these bells and whistles?”
Customers don’t show up to cheer for you. They want to be seen and heard instead.
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How exceptional leaders communicate when the message has to land
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You’re getting a chance to speak about what truly matters to you. How awesome is that! Don’t forget to have fun with it. People tend
Or does it? Because still, many presenters don’t enjoy the experience. In the 12 years that I’m now coaching leaders to communicate with clarity, the
It’s not that bad leaders are similar to good leaders, just less effective. Bad leaders are much better thought of as the opposite of good