Today, I want to share with you one of my favorite case studies that didn’t make it into the book.
It’s about 3 words that aligned thousands of people more effectively than any 73-slide presentation ever could. And surprisingly, it comes from a domain usually famous for vague and fuzzy statements: politics.
But this one apparently nailed it. It starts with a simple but powerful realization: Would your people rather see you announce the next big thing, or finally fix what’s been broken for years?
Well, the answer’s pretty obvious.
(And no, it’s not the shiny new thing. I feel you.)
But how does that turn into a brilliant strategy?
Well, most of the time it doesn’t.
It can fail in many ways.
And it usually does.
But it didn’t in Massachusetts.
I’d argue because they found a brilliant way to communicate the idea.
What happened?
And why did it work?
I’ve created a PDF that has the full story.
Have you seen other examples where a good idea was communicated brilliantly? Or poorly? Would love to hear about it … simply hit reply to this mail!
Keep lighting the path,
Michael
PS: The PATH to Strategic Impact turns one year old this week. If you’re enjoying these case studies, the book has many more and dives deep on why they work (and how to make them work for you).
