The most compelling “aha moments” create an “of course effect”.
It’s that sudden realization or enlightenment you experience once you see a solution or idea that seems incredibly obvious in hindsight.
It feels like a blend of surprise and certainty.
A sense of simplicity and inevitability.
“Why haven’t I thought of that? It’s so obvious!”
To create one for your audience, the insight itself is not enough. You need clarity in your communication, too.
Can you lead your audience to that moment of realization where everything suddenly clicks into place and they experience the of-course effect?
