Search
Close this search box.

AMP up your communication

What, who, how. If you can’t answer these questions properly for your communication, you’re leaving impact to chance.

The usual advice is to MAP these questions out:

  • Start by clarifying your Message (the what).
  • Then adapt it for your Audience (the who).
  • Then flesh out the Presentation (the how).

M-A-P, Message – Audience – Presentation.

Yet, while a MAP is a very useful thing, an AMP provides way more bang:

When you start by clarifying your audience, you start by asking all the right questions. Why did they show up? What are their exact struggles? How does life look like for them? What are they looking for?

After that, you can craft a Message that’s the perfect fit for this specific audience with their specific needs.

Then you know everything you need to know in order to flesh out a Presentation that delivers exactly the right message in the right way for this specific audience.

A-M-P, Audience-Message-Presentation

In order to amplify your impact, I suggest your crank up the AMP.

Get Daily Insights on The Art of Communicating for Free

Read More

Fear of commitment

Better to play it safe because what if they don’t like it, right? Fear of rejection is one of the huge roadblocks in many corporate

Read »

Selling diamonds

All too often, corporate messaging suffers from – let’s be straight – bullshitting. Promising the blue from the skies, using fluffy statements, and decorating vague

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.