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Many advertisers think you’re stupid

… and this is an opportunity for marketing your own offerings.

Because simply by showing up as the person who thinks their customers are smart and deserve to be treated as such, you’re going to make a huge difference for them.

Dumb marketing slogans, lazy empathy, and sneaky sales tactics work as long as there is no better alternative. But once someone shows up who trusts their customers to make the right decision, things change. Because this someone understands that she needs to start with work that matters, with a product that’s actually great. And when she does, all she needs to do is to tell a true story about it – which creates trust because the product delivers on the story that’s been told.

Are you that someone?

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