If you could just let go of the judgement of others and tell your story just like you feel it, what would you say?
If you could just say what you mean without worrying whether that sounds cool or clever, what would you say?
If you could just skip the superficial and get right to the heart of the matter, what would you say?
Why don’t you?
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What if your customer is right in choosing the competition? What if your team is right in being skeptical about the strategy shift? What if
Elegance might get you attention.But relevance creates interest.Elegance without relevance is meaningless. By all means, make it elegant. But never at the expense of relevance.
I’m speaking of bold promises that you actually intend to keep. I mean, it’s easy to make bold promises when you don’t intend to keep
