What if, just for today, instead of reading 100 posts on social media, you read one chapter in a book?
What if, instead of scratching the surface of 100 ideas, you dug deep on one idea?
Or what if, instead of seeing a tiny snapshot of 100 people’s lives, you picked up the phone to have a long conversation with someone you haven’t spoken to in a while?
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If you’re anything like me, a good story can trigger some deep emotions. Sometimes I can feel the hero’s pain almost physically. Or their hope,
Reminder: Authenticity is in the eye of the beholder. It’s not your call, it’s theirs. No matter how “authentic” you think you are, it’s their
The dark side of marketing is what I call “truth shaping”. It leads marketers to exaggerate the pros and hide the cons in order to