Is it urgent?

Today’s a good day to remind ourselves of the fact that almost nothing is ever urgent.

No matter how hard the media tries to suggest otherwise.

No matter how hard the salesperson tries to talk you into the impulse purchase.

No matter how often someone tries to push you for an immediate answer.

No matter how chaotic the situation.

It’s not urgent.

It might be for them.

But it doesn’t have to be for you.

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    The cost of persuasion

    What’s wrong with persuasion? It works. When you do it right, apply all the tricks and psychological hacks, chances are you’ll win them over. It

    Read »