If they knew what you know …

Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?

Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.

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The Lucy approach

Charlie Brown knew it every time. Yet, next time he bought Lucy’s trick regardless. Every. Single. Time. It’s heartbreaking to see. We wanna shout: “Noooooooo!”

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Easy

Reminder: The easier you make it for your audience to speak about your idea, the more likely it becomes that they actually do. It’s not

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The Art of Communicating

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