Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?
Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
My career started after a heartbreaking moment. I had just witnessed an idea die. An idea that could have changed the world but didn’t because
If the people on your team clearly see where we are going, why we are going there, and why we are going there, and if your actions suggest that you mean it (as opposed to just throwing some random motivational bullsh#t at them), it’s likely that the right people will be attracted and …
A simple truth: If you care for what you do, there’s always going to be more interesting things to say than you’ve got time to
