If they knew what you know …

Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?

Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.

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The PATH to Strategic Impact

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What if three hours could completely change how people see you? Yesterday, I received this message from Richard Bretschneider (emphasis mine): “I was reflecting on

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