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If they knew what you know …

Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?

Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.

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Persuading people

The moment you try to persuade your customer you essentially admit that … i) either you don’t fully understand what really matters to them orii)

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Daily insights on
The Art of Communicating

Find the right words and
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