If there was no fear …

If there was no fear, everyone would just be courageous enough to do anything.

But there is fear. In real world, our actions have consequences. And these consequences might be not what we like. So we fear the consequences: What if people don’t like this? What if it breaks? What if it’s the wrong direction?

But that’s precisely why fear is such a good compass. It forces us to confront the consequences: Are we willing to take the risk for this vision? Will it be worth it? It forces us to get serious about our vision. To mean it when we say: “We’re heading this way.”

This is the positive side effect of fear. It leads us the way.

If there was no fear associated with our path, everyone would probably be taking it because nobody would fear the consequences. But that not everyone does might just be the reason why it’s worth it.

The point is not to get rid of fear but to navigate fear.

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Natural born talents

“This is so hard but the eloquence with which you’re using words tells me that you must be a natural born talent.” Only that she

Read »

The cost of persuasion

What’s wrong with persuasion? It works. When you do it right, apply all the tricks and psychological hacks, chances are you’ll win them over. It

Read »

Ironoia

Ironoia, according to Ian Bogost, is a modern disease that prevents us from taking anything seriously. It also prevents us from taking responsibility for the

Read »