How to say it so it matters

I’m excited to share something new with you today.

What makes a message matter?
I believe it comes down to three things:
→ It connects dots in ways that change how people see things.
→ It resonates because it feels true.
→ And it spreads because it’s worth repeating.

What would change if your message did that?
What if you could find words that make it truly matter?

I wrote a little workbook to guide you towards these words.

It’s filled with powerful prompts from 17+ years of working with my clients – questions that have helped them shift perspectives and resonate strongly.

It’s a workbook in the literal sense of the word. The info itself is a quick read, but it will be infinitely more useful when you actually do the work. Fill out the blanks. Answer the prompts.

The outcome will be very rewarding. Check it out!

Keep lighting the path!

__

PS: This is the first in a series of supplementary material for “The PATH to Strategic Impact”! But it’s just as useful as a standalone workbook on one of the most overlooked principles in communication, no matter what you want to communicate.

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Short and actionable posts on how to find words that drive action.

I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

Read More

Truly listening

When was the last time you sat down with someone and just listened? I mean simply sitting there and giving them the space to express

Read »

No (and what it really means)

“No.” That’s what you heard.But here’s what they could have meant. No, not now.No, not here.No, it’s not safe.No, I’m too tired.No, I don’t agree.No,

Read »

Tell me more

… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences

Read »