Going beyond the first idea

Here’s a great car ad:

Did you see it coming?

Probably not. Because no one ever does.

Here’s a different take on the same topic:

It’s a much more positive take on the same topic.

And it teaches us that beyond the first idea there’s almost always a second idea. It pays to keep looking for it. And then for the third. Easy as it would be to go with the first idea, it might not yet be the best idea.

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

It’s complex

“My idea is complex, I can’t possibly leave this aspect out or that. I mean, what if someone misses the thing I’d leave out? It

Read »

Enough is not enough

There’s no shortage of great products. Take almost any industry and we have enough of what it sells. We have no shortage of great yoghurt

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.