For some, it’s a huge source of frustration.
For others, it’s a gift.
The blank stare on people’s faces when you tell them about your great idea but they just don’t get it.
So, how is that a gift?
It’s information. It tells you that either your idea or your explanation needs improvement. Not only that. The blank stare tells you exactly where.
Pay attention to when exactly the blank stare occurs and you know where you need to improve your idea or your story.
Don’t give up until the blank stare is resolved.
But wait, there’s one exception: Your idea might not be for everyone.
Don’t waste time on optimizing your story for those who will never get it. Own their blank stare and make it even stronger for the people who you’re making it for.
