Close this search box.

Are you testing enough?

When we build a product it’s quite obvious that we need to test what we build. Will it do what it’s supposed to do? Will it be robust enough for the intended use? These are just two of many things we try to find out by testing different configurations.

But when it comes to communicating our product, we’re often not that eager to test. Oftentimes, people just default to writing and telling their story just the way they did last time.

Yet, there are lots of things to test. Will the copy communicate what it’s supposed to communicate? Will it be robust enough to be understood by different people? Will it help our customers talk about our product? Will it spark their imagination? These are just a few of things we can try to find out by testing different ways of communicating our product.

Get Daily Insights on The Art of Communicating for Free

Read More

It’s too expensive!

Or is it?Because maybe it’s too cheap. Price is a story. A cheap price tells a different story than an expensive price. It’s too cheap

Read »

10 thoughts on focus

The best communicators find the courage to cut to the core, separate the signal from the noise and direct everyone’s energy on what matters most.

Read »

The language of Clarity

If you’re not used to it, speaking with clarity is like speaking in a foreign language that you’ve recently started to learn. It’s hard to

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.