Electric clocks

In the 50s, Rolls Royce claimed that their cars are super quiet.

But how quiet were they? Here’s how Rolls Royce explained it:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

Can you explain to me your promises in plain English in a way that I can make sense of them from my everyday experience?

Check out my new book
The PATH to Strategic Impact

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    What kind of “yes”?

    What kind of “yes” are you seeking with your presentation? Are you looking to just close that deal? Or are you looking for deep commitment?

    Read »