Every great strategic business is built on a contradiction of the terms of their industry.
What’s the most fun part of strategy?
To me it’s boldly daring to disagree with the market.
Alex M H Smith, who wrote the foreword to my new book, and I had a lot of fun in a recent conversation on strategy from which the above quote is taken.
We spoke about
-> What makes strategy successful …
-> How good strategy aligns a whole business …
-> Why execution is tougher than it seems (and how to get it right)
-> The strategic nuances of the likes of Steve Jobs and Richard Branson …
Plus, two easily overlooked but critical steps that can make or break your strategy.
Hope you find it useful: Watch on YouTube
