I’ve worked really hard so I deserve this vacation.
I’ve saved my whole life so I deserve this new home.
I’m helping everyone anytime so I deserve this luxury.
My job is super hard so I deserve this gadget that makes it a little easier.
What makes your customers feel that they deserve your offer?
When was the last time you thought: “Oh wow, that was so awesome! It’s been the most average presentation I’ve ever seen!” And yet, it’s
Something’s wrong in the professional speaking world and it’s paying to speak. There’s a significant number of large scale events where many of the speakers
Clear beats clever almost every time. So, it’s tempting to conclude:Don’t be clever, be clear! I think you shouldn’t. Because, of course, clear plus clever
