I’ve worked really hard so I deserve this vacation.
I’ve saved my whole life so I deserve this new home.
I’m helping everyone anytime so I deserve this luxury.
My job is super hard so I deserve this gadget that makes it a little easier.
What makes your customers feel that they deserve your offer?
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Take a moment to think of a hero of yours. What is it that you admire about her? What did she do that you would
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Why do some strategies sound brilliant in the boardroom but never take off in the real world? Well, thinking up the strategy is one thing.
