Deserving

I’ve worked really hard so I deserve this vacation.

I’ve saved my whole life so I deserve this new home.

I’m helping everyone anytime so I deserve this luxury.

My job is super hard so I deserve this gadget that makes it a little easier.

What makes your customers feel that they deserve your offer?

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Good enough

Good enough, but for what? Actually, there are two kinds of good enough: The “I don’t care” kind. The “I care deeply” kind. The former

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The jumping CEO

A big difference between startups and established companies is how they speak about their product. Where in startups people show their pride openly, in established

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Ready or not?

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live

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