Deserving

I’ve worked really hard so I deserve this vacation.

I’ve saved my whole life so I deserve this new home.

I’m helping everyone anytime so I deserve this luxury.

My job is super hard so I deserve this gadget that makes it a little easier.

What makes your customers feel that they deserve your offer?

Check out my new book
The PATH to Strategic Impact

Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters

    I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).

    Read More

    Keep reading

    Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a

    Read »