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Marketing in sync with the outcome
Great marketing is true to who you are. Great marketing also delivers results. The confusion occurs when our true story doesn’t deliver the results we’re
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Attention to detail
Donald Knuth pays $2.56 for every error that you spot in one of his books. Checks are rarely cashed, though, as the receivers prefer to
Submarine in a desert
Recently at Confused Corp, the world market leaders for unclear instructions and perplexed employees… In a performance review, a manager told an employee, “Your work