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Cliffhangers s*ck.

You wanna know so badly what happens next but the show just won’t tell you. You’ll have to come back for the next episode. Which you’ll do.

Is there a moment in your communication where you could do the same? Where you could stop and your audience would be super excited and super frustrated at the same time because they need to know badly how the story unfolds?

If you stopped there, would they come back for the next episode?

If not then what could be a piece of information that does the job?

You don’t actually stop, of course, but you’ll have your audience glued to your lips.

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