Clarity takes time

But when it’s there, it’s an accelerator.

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    Feels right

    Some narratives just
won’t go away.Why? The data is clear.Yet people believe the lie.But why? Because it feels right.That’s why. — People aren’t good at feeling

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    Most storytelling is selfish

    Let’s face it, storytelling in business is mostly selfish. It’s about getting attention, engagement, and ultimately, the deal. The childhood stories people tell, the holiday

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