But when it’s there, it’s an accelerator.
Quick in, quick out
The goal of almost all media is to suck you in as quickly as possible and once you’re in to keep you in as long
Clarity takes time
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A better use of your time
If you feel the need to check Instagram while watching a movie, it might be that you’re watching the wrong movie. If you feel the
Overdeliver on your clickbait
We’re living in the attention economy (think “5 super weird reasons why your headline doesn’t perform”). Whoever gets the audience’s attention, gets the first shot