Ever tried playing Jazz to a Metal crowd?
It’s fun to watch.
Even more so when the Jazz fan tries to convince the Metal crowd that Jazz is actually better music.
They just won’t believe you. No matter how brilliant your music is to a Jazz crowd.
Jazz bands will have a much better time playing in front of a Jazz crowd.
Their impact will be bigger, too.
The same applies to marketing.
Choose your audience wisely.
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Duh, of course people prefer clear over confusing.Only that that’s a lie most of the time. To most people, clarity stops being attractive the moment
In a recent conversation with Alex Smith about strategy, we briefly touched on this never-ending confusion between strategy, tactics, and planning: Almost always, when people