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Choose your audience

Ever tried playing Jazz to a Metal crowd?
It’s fun to watch.

Even more so when the Jazz fan tries to convince the Metal crowd that Jazz is actually better music.

They just won’t believe you. No matter how brilliant your music is to a Jazz crowd.

Jazz bands will have a much better time playing in front of a Jazz crowd.

Their impact will be bigger, too.

The same applies to marketing.

Choose your audience wisely.

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Who cares?

For many communicators, the default way of communicating is to try and make people want what they have to offer. Thus, they work hard to

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