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Choose your audience

Ever tried playing Jazz to a Metal crowd?
It’s fun to watch.

Even more so when the Jazz fan tries to convince the Metal crowd that Jazz is actually better music.

They just won’t believe you. No matter how brilliant your music is to a Jazz crowd.

Jazz bands will have a much better time playing in front of a Jazz crowd.

Their impact will be bigger, too.

The same applies to marketing.

Choose your audience wisely.

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How champions think

A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit

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