Recently, in a marketing brainstorming session with a table full of snacks and charts.
Chief Trend Officer (CTO): “Alright team, we’ve got the latest trend report right here. Fidget spinners are making a comeback! We need to integrate them into our campaign.”
Marketing Intern (tentatively): “But, um, isn’t our product a high-end coffee machine?”
CTO: “Precisely! Imagine: a coffee machine with a built-in fidget spinner. Every time you brew, you spin!”
CEO (trying not to laugh): “Or, maybe we could explore why people love coffee? The aroma, the morning ritual, the conversations over a cup? Dive into the shared experiences and emotions?”
CTO (with an enthusiastic grin): “Sure, all that deep stuff is great, but just imagine a GIF with someone sipping espresso while spinning a fidget spinner! Viral content!”
CEO: “Well, while we’re at it, why not add a whistle? Brew, sip, spin, and toot! We’ll revolutionize morning routines everywhere!”
CTO (pausing, thinking deeply, then with a eureka moment): “…Can we patent that?”