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We can’t say it in one sentence can take an unexpected turn.

Or life, for that matter.

Maybe you never wanted a career in marketing turned out to be your passion.

Or you thought you were bad at public speaking is now what people admire you for.

Perhaps you thought that you need to be born as a genius is actually the result of hard work.

And when it looks like someone’s locked the status quo can actually change.

Where has your perspective seen an unexpected shift?

(Inspired by this brilliant campaign using “reverse sentences”.)

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“Buy now”

When you ask your customer to “buy now”, what are you actually asking for? Money? Commitment? The beginning of a relationship? A favor? Gratitude? Excitement?

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Making bold promises

Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

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Dr. Michael Gerharz

Dr. Michael Gerharz

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