Many people think about marketing as being about winning. As manipulating people into buying their product.
This has never been more wrong than today. In times like these, we learn how communicating with honesty and in a helpful and human way is what our audiences appreciate the most.
Don’t get me wrong. Sneaky marketing techniques still exist and thrive. They won’t go away. But what’s changed is that people are more sensitive towards the difference between those who have been honest and helpful and those who have been deceptive.
The fascinating part is this: If what you offer is truly helpful then the best strategy to make yourself seen and heard actually is to speak from your heart.
The frightening part is this: that includes showing up in the first place.
Surprisingly many people have quite good antennas for bullshitting. The success of the selfish marketer doesn’t stem from the fact that they have better marketing copy (often, they don’t) but much rather from the fact that they are willing to show up consistently and loud.
If your offer makes a difference, please show up. And then speak up from your heart. We need your voice and we need you.