Heading into 2023, here are two important questions worth reflecting upon:
Why do the people you serve deserve your effort?
Who do you proudly exclude?
If you don’t try to please everyone, you can serve the ones who deserve your effort so much better: in your communication, in your marketing, in your development, in your support.
Wishing you a great start into 2023.
Keep lighting the path!
Knives can kill people. Are the makers of the knives responsible? How about the marketers? Let’s assume X out of every 100,000 knives are used
All successful marketing basically works the same. It makes customers see a brighter future and leads them to the point of no return, a point
If, in the end, your audience isn’t surprised by how far you’ve taken them, perhaps you haven’t gone far enough. So, take them farther. The
