The things we see

The only reason to give a talk is that there’s a gap between what your audience sees and what you see.

The purpose of a talk is to make your audience see what you see.

Of course, it’s so much easier if you don’t worry about that. You just speak about your topic for 30 minutes and when everything is said, you are done.

Yet, the point of a talk is not to be delivered but to change minds. The only way to achieve that is to acknowledge the gap and see your audience first. Where are they coming from? What’s their worldview? How do they see things?

And then take them on a journey to see things from your perspective.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Pushback

Back in the days when I was still offering design services I recall a meeting with one of my clients. We had sent them a

Read »

The Lucy approach

Charlie Brown knew it every time. Yet, next time he bought Lucy’s trick regardless. Every. Single. Time. It’s heartbreaking to see. We wanna shout: “Noooooooo!”

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com