The fear of focus

The fear of focus is the fear that the thing you would focus on isn’t enough.

That people would want more. And that you cannot leave out this aspect and certainly not that one.

So, you broaden your focus because if you actually left this out or that, then someone might complain.

And that’s probably true. Some people would complain.

As they always do. Yet, more often than not, it’s the colleagues who complain. Not the audience.

Audiences love focus. They love clarity. They love being able to get you.

Don’t be afraid of focus. Be afraid of lack of focus.

How clear is your thinking?

Answer 9 quick questions to find out:

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The after show ad

YouTube shows ads before and during the video. Here’s a challenge for your next ad: Can you make it so relevant that people would still

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The house is on fire

Think of a great book you enjoyed lately. How did it begin? Mine started with a burning house. Great authors know that once the reader

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Dr. Michael Gerharz

Dr. Michael Gerharz

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