The 4R-sequence

Rigour leads to relevance leads to resonance leads to results.

Start with rigour.
Stick with what’s relevant and let go of the rest.
Amplify it to resonate.
Wait for the results.

How clear is your thinking?

Answer 9 quick questions to find out:

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Start with WHAAAAAT?

When developing your story, it’s a good idea to start with why. But when delivering the story, it’s even better to start with “WHAAAAAT?” –

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The jumping CEO

A big difference between startups and established companies is how they speak about their product. Where in startups people show their pride openly, in established

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The longevity of a story

Most stories can be told in a couple of minutes, sometimes less. Good stories resonate way longer. Great ones even for years and decades. Most

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Dr. Michael Gerharz

Dr. Michael Gerharz

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