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That’s better!

But better than what? What does better even mean?

Is it faster? Or is it more reliable? Cheaper? More pleasant to look at?

“It’s better” is the lazy way of selling.

Of course, it’s better. Why would you even bother telling us if it wasn’t?

Let us understand what better means! So that we can see it.

You can’t see better. But you can see faster, larger, or cheaper.

Lead boldly, speak wisely!

Read by leaders who make a difference

Read More

Sales

Have you ever been tricked into buying something you didn’t even want? Perhaps the salesperson just found the right words to trick you into the

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Dr. Michael Gerharz

Dr. Michael Gerharz

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