But better than what? What does better even mean?
Is it faster? Or is it more reliable? Cheaper? More pleasant to look at?
“It’s better” is the lazy way of selling.
Of course, it’s better. Why would you even bother telling us if it wasn’t?
Let us understand what better means! So that we can see it.
You can’t see better. But you can see faster, larger, or cheaper.
When people don’t get our message, we’re used to adding more detail. Give more examples. Explain it a little longer. (And louder.) And in doing
Several months into the pandemic, remote formats still have a firm grip on businesses and events. From online meetings to online conferences, we will be
Show them this picture of a crowded space and tell them that you’re giving them a great opportunity to network and meet lots of fun
