That’s better!

But better than what? What does better even mean?

Is it faster? Or is it more reliable? Cheaper? More pleasant to look at?

“It’s better” is the lazy way of selling.

Of course, it’s better. Why would you even bother telling us if it wasn’t?

Let us understand what better means! So that we can see it.

You can’t see better. But you can see faster, larger, or cheaper.

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The fear of focus

The fear of focus is the fear that the thing you would focus on isn’t enough. That people would want more. And that you cannot

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Lazy empathy

“What’s in it for them?” is in my top 3 of most misleading speaking advice. It sounds perfectly reasonable. Of course our audience wants to

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Dr. Michael Gerharz

Dr. Michael Gerharz

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