That’s better!

But better than what? What does better even mean?

Is it faster? Or is it more reliable? Cheaper? More pleasant to look at?

“It’s better” is the lazy way of selling.

Of course, it’s better. Why would you even bother telling us if it wasn’t?

Let us understand what better means! So that we can see it.

You can’t see better. But you can see faster, larger, or cheaper.

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You don’t get a second chance to make a first impression. You don’t. But more often than not you still get a chance to make

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Do they care?

Often, they don’t. We have gone to great length to elaborate on any possible argument. We have shown all the facts. Proven all the cases.

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Dr. Michael Gerharz

Dr. Michael Gerharz

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