Tesla’s marketing

The easiest way to get people talking about your product is to start with a product that’s worth talking about.

That’s why, for example, the new Tesla Plaid S accelerates from 0—60 mph in less than 2 sec – or 1,99 sec to be more precise.

It’s the fastest acceleration for any production car ever sold. And it gets talked about a lot. It’s what spreads the word about Tesla’s updated Model S.

Tesla excels at this kind of marketing. It’s easy to overlook that this is by design: a clear focus on messages that spread.

Rather than mentioning the acceleration as one technical feature among a thousand other things that could be said about the car … rather than mentioning it as bullet point 3 on slide number 17, they started with the message and made it the key pass-along phrase: this is the fastest acceleration ever built in production cars. Even more: they designed the car so that it can accelerate that fast. The message is not an afterthought after the car was built. The car was built with the message in mind. It’s by design.

What’s worth talking about for your product? How can you make it the centrepiece of your communication so that it can spread because you made it super easy for your audience to pass it along? How can you build your product so that it becomes worth talking about?

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Delight

If there was one thing you could do today to delight one of your customers and put a smile on their face, what would it

Read »

Changing the game

In many pitch presentations, there’s a struggle between how people perceive the decision maker’s status and how they want the decision maker to perceive their

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com