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Which book didn’t you write but could have?
Which speech didn’t you give but should have?
What’s the blog that doesn’t exist although you could write it?

What’s holding you back?

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The promises you make

“I will send that over to you.” Which, of course, they don’t. Because it’s easy to make a promise in the moment but a lot

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The ruthless audience

Audiences are ruthless. When, after a talk, someone asks an audience member: “What was the talk about?” they are going to answer with a short

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This is the game you’re in

-> Passionate beats eloquent-> Prominent beats competent-> Relatable beats spectacular-> Relevant beats fancy-> Simple beats complex-> Useful beats beautiful-> Wow beats aha in the short

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