Sales is all about action

… and action results from thoughts.

Presentations are about changing thoughts and therefore, if done well, presentations are a great tool to move people to take action.

Obviously, the difficult part is to find – and then change – the thoughts that trigger the action. Understanding this relationship informs us about where to start:

What do your customers do currently? What action should they take? Why would they want to? Why don’t they already? What needs to change so that they will? How can we make them see it? Even better: feel it? …

These are much more powerful questions for a sales pitch than to start with a list of all your product features that your audience already knows from your sales brochure but didn’t act on.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Missed opportunities

The introduction is probably the single biggest missed opportunity in many presentations. What’s the purpose of your first sentence? Some people would probably answer it’s

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You talkin’ to me?

“You tellin me I’m wrong? I gotta do things differently? Who are you? I know damn well what I need to do. Don’t you dare

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com