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What’s hard about slogans?

It’s not really hard to come up with a great slogan that grabs someone’s attention.

What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.

The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.

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Relevance beats elegance

If I can’t relate to a speaker’s words, it doesn’t matter how beautiful their slides are, how elaborate their body language is, or how creative

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Prioritizing is a pain.

But only when it’s about you. In fact, it’s often super easy to do for others. When we listen to someone explain their struggles, we

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