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What’s hard about slogans?

It’s not really hard to come up with a great slogan that grabs someone’s attention.

What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.

The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.

Lead boldly, speak wisely!

Read by leaders who make a difference

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How to look at things

Objectively your brand may be quite extraordinary. It may be innovative, years ahead even. It may adhere to ethical work practices. It may foster sustainable

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Dr. Michael Gerharz

Dr. Michael Gerharz

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