What’s hard about slogans?

It’s not really hard to come up with a great slogan that grabs someone’s attention.

What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.

The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Being super prepared

Back in school, I had a classmate who put an unbelievable amount of work in preparing for exams, reading mountains of books. I remember one

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Someone’s got to suffer

The journalist and language teacher Wolf Schneider famously said: “Someone’s got to suffer, the writer or the reader.” The same is true for speakers and

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Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com