It’s not really hard to come up with a great slogan that grabs someone’s attention.
What’s hard is to come up with a slogan that’s true to who you are and grabs the attention of those people you seek to serve.
The former problem requires some creativity. The latter requires empathy. The crucial difference? You can buy creativity. But you can’t buy empathy.
What if your last speech of the year were your best speech and left a lasting impression on your team? Ok, let’s be honest. That’s
Only one thing. But it needed to be one thing that requires some courage. What could it be? What would need to happen so that
Film director extraordinaire Werner Herzog famously said: “I felt it would be better to make a film than go to film school.” Herzog knows that
