When their brilliant idea loses to an inferior one that’s among the most frustrating experiences for any entrepreneur or leader.
Even more so when the others are playing it unfair by promising the blue from the skies and using all sorts of sneaky marketing and sales tricks.
But the solution is not to play by their rules and persuade even harder. It’s to change the rules and resonate stronger: understand your audience so well that you can craft messages that resonate so strongly that they become irresistible.
I imagine a world in which those of us who have an important story to tell, a story that has the potential to change the world, find the words to make that happen.
What’s your story?