Reading their news

What are your customers reading?
How do they speak with each other?
What are they saying about your product?
Or about other products?
What words do they use to describe their problems?
What bothers them?
What excites them?

These are all questions that have become much easier to answer than before. Thanks to social media we can much more easily immerse ourselves in the world of our customers. Doing so is a great step to learning their language and understanding their problems.

Relevance starts with empathy. Empathy starts with open eyes.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Coping with bullshitters

There’s the truth. There are lies. And there’s bullshit. To the bullshitter, the appeal of bullshit is that it doesn’t care about true and false.

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“I’m sorry!”

“I’m sorry” is a powerful phrase, not only in personal relationships but also in business. Many businesses struggle with saying “sorry”. When a customer complains,

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Rule #1 in communication

Rule #1 in communication: The audience is always right!If they didn’t get it they didn’t get it. End of Story. No, actually it’s not the

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Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


Yes, I love talking to you. Call me at +49.2241.8997777
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