Search
Close this search box.

Marketing in a sentence

Marketing in a sentence: You see things that I don’t see but want me to.

And why wouldn’t I. Your thing is amazing, isn’t it?

Yet, today alone already 100 other people wanted me to see something, too. And guess what: Their things are amazing, too. At least, that’s what they were trying to tell me.

Here’s the thing: They were telling me – one louder than the other so I would be more likely to listen.

The thing is: Even if I’m listening I still need to see what you see. So, that’s your job as a communicator. Make me see the things that you see. Even better: make me feel how these things make you feel. Light me the path!

Then, I might come along. Then, I might appreciate how amazing your thing is.

The place to start: What is it specifically that you see and I don’t? Can you name it? Describe it? Paint me a picture of it? Even better: Paint me a picture inside my head?

Get Daily Insights on The Art of Communicating for Free

Read More

The fear of finishing

It likes to dress as perfectionism and it claims that things have to get just that tiny little bit better before you finish this. Or

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.