We need to spice it up

The whole piece needs to be more emotional to get people interested. Let’s add some in. Juice it up with some nice storytelling. And gorgeous images.

Also … count me out.

Because if you need to decorate your story with emotional bits, it means that your story is flawed.

A way better approach would be to EXTRACT the emotional aspects, not add them.

What’s the spice INHERENT in your idea? Surface that!

Of course, the obvious question is what to do if you feel that that’s exactly the problem … because it feels like there is no inherent emotion.

I don’t believe you.

If your product is the solution to an actual struggle that actual humans have, then there is no way that there are no emotions involved.

Surface them! Make me feel the pain of my struggles, make me feel the happiness once I get rid of the struggles.

Add-on emotions might give you attention, inherent emotions drive action.

How clear is your thinking?

Answer 9 quick questions to find out:

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Dr. Michael Gerharz

Dr. Michael Gerharz


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