We need to spice it up

The whole piece needs to be more emotional to get people interested. Let’s add some in. Juice it up with some nice storytelling. And gorgeous images.

Also … count me out.

Because if you need to decorate your story with emotional bits, it means that your story is flawed.

A way better approach would be to EXTRACT the emotional aspects, not add them.

What’s the spice INHERENT in your idea? Surface that!

Of course, the obvious question is what to do if you feel that that’s exactly the problem … because it feels like there is no inherent emotion.

I don’t believe you.

If your product is the solution to an actual struggle that actual humans have, then there is no way that there are no emotions involved.

Surface them! Make me feel the pain of my struggles, make me feel the happiness once I get rid of the struggles.

Add-on emotions might give you attention, inherent emotions drive action.

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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The house is on fire

Think of a great book you enjoyed lately. How did it begin? Mine started with a burning house. Great authors know that once the reader

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Lack of time

It never ceases to amaze me how the default mode in some sales forces (especially the larger ones) is to make loads of mediocre pitches

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Dr. Michael Gerharz

Dr. Michael Gerharz


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