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Making people fall in love with what you make

Marketing is widely considered to be the art of making people fall in love with what you make.

But what if you turned this around to make the things people will love. Let’s say: not build a course and make people love it but build a course that people love?

Or in a way that people love. Let’s say not build an app and educate people to love it but build it from the start in a way that people love to use?

This shift in perspective has a profound impact on the decisions you make during development. It has an even bigger impact on how you market your product. Because you can stop to decorate your product with fancy sounding slogans. You can just speak plain English and tell a true story.

What are you building?

What if you could speak with irresistible clarity?

My eBook teaches you a 5-step process that works

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Your best decision

What was the best decision you made in 2021? Think a moment about it. I bet you chose a decision that led to a great

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The two kinds of suspense

There are two types of suspense: artificial and intrinsic. Artificial suspense is what TV casting shows do to you right before an ad brake. They

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Dr. Michael Gerharz

Dr. Michael Gerharz



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