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Compared to what?

You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes better.

You might make the best burger in New York. But if I’m living in Germany, I will choose a different restaurant for tonight’s meal.

“Faster” and “better” can have a very different value depending on the arena you’re competing in.

Which arena are you competing in? Does it influence how you communicate why people should choose you?

Lead boldly, speak wisely!

Read by leaders who make a difference

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Do they care?

Often, they don’t. We have gone to great length to elaborate on any possible argument. We have shown all the facts. Proven all the cases.

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The Game of Netflix

Speaking is quickly turning into the game of Netflix. It used to be that as a speaker we could rely on our audience to be

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Dr. Michael Gerharz

Dr. Michael Gerharz

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