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Compared to what?

You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes better.

You might make the best burger in New York. But if I’m living in Germany, I will choose a different restaurant for tonight’s meal.

“Faster” and “better” can have a very different value depending on the arena you’re competing in.

Which arena are you competing in? Does it influence how you communicate why people should choose you?

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We need to spice it up

The whole piece needs to be more emotional to get people interested. Let’s add some in. Juice it up with some nice storytelling. And gorgeous

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Is life logical?

Maybe not, as Arno Geiger points out: “The inclination towards logic in literature is nothing but a prejudice against life. In the many collections of

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Getting likes

Speaking of what you want to be known for: Make content around that, not what your audience is giving you likes for. What works in

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